Hatch + Hype: where excitement meets innovation, and you get to taste it first!

Looking for something new? Spice up your BC Farmers’ Market experience with Hatch + Hype!

Find a Hatch + Hype Market

We’re all about celebrating fresh flavors, supporting local businesses, and discovering the coolest new farm and food products.

But here’s the thing: You’re an important part of the equation! We want you to engage with Hatch + Hype vendors, support their businesses, share your feedback, and watch farm and food products evolve in real-time.

From unique treats to farm-fresh produce, Hatch + Hype proudly showcases the very best that BC’s local food entrepreneurs have to offer.

It Started At The Farmers Market

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Farmers’ markets are buzzing business incubators where innovation thrives and Hatch + Hype tents are spaces to find, follow, and fan new vendors and new products from the incredible diversity of farm and food producers in BC. Be a valuable part of their sweet success!

Hatch An Idea

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Hatch + Hype provides budding entrepreneurs with a low cost, low barrier opportunity to engage directly with customers via BCAFM Member Farmers’ Markets.

Kindred Cultures

Hype New Products

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Hatch + Hype is not just for new businesses. Returning vendors and established businesses can use this opportunity to further promote new products, collaborations and innovation within their tent space and beyond. Hatch + Hype provides BCAFM Member Farmers’ Markets with promotional materials to use at the farmers markets and online!